BAJA BEER CRAFT 2016 EVENT OVERVIEW

Building on the huge success of our sold-out 2015 event, we are happy to announce our 2nd annual event, BAJA BEER CRAFT 2016, to be held at Liberty Station in San Diego, California on Friday, November 11th, from 6-10pm. At last year’s sold-out party, we hosted 11 Baja California craft breweries, serving tastings of 40+ varieties of Mexican craft brew, to over 300 attendees—we were one of the biggest and most popular events of San Diego Beer Week… This year’s event promises to be even bigger and better, with plans for 600-1,000+ attendees, more craft breweries, Baja California cuisines, and live entertainment!

The theme for 2016’s event is “Cross Border Collaboration” – we’ll be featuring collaboration brews co-created by Baja and San Diego breweries. To get the kettles warmed up, there will be a USD $1,000 cash prize for the best cross-border collaboration brew, as voted on by the event’s attendees. 

BEER & FOOD VENDOR PARTICIPATION DETAILS:

DATE: Friday, November 11th, 6-10pm

VENDOR SET-UP: 3-5pm

WHERE: Corky McMillin Event Center, Liberty Station, POINT Loma, San Diego

MAP: 2875 Dewey Road, San Diego, CA 92106, U.S.A.

CLICK: FOR A LIST OF 2015 PARTICIPATING CRAFT BREWERIES, RESTAURANTS, ARTISTS, ENTERTAINERS & MEDIA PARTNERS

contact: BEERCRAFT@BAJATESTKITCHEN.com for more information

Event Format  The 2nd annual 2016 BAJA BEER CRAFT Event format will be a hybrid of tasting event and beer festival, with the goal that participating craft breweries profit financially, while exposing their beer and brand to 600-1,000+ San Diego and Southern California area craft beer enthusiasts attending San Diego Beer Week. At this year’s event, brewers will sell beer tasters and pints to the event attendees. Accordingly, we advise you to bring lots of beer to this event! Last year’s event sold-out a week early, and we were one of the “hottest tickets at San Diego Beer Week.” So this year we have moved to a bigger venue to accommodate an even bigger party!

Event Theme:  This year’s theme is “Cross Border Collaboration” – participating breweries should consider brewing “collaboration brews,” co-created by Baja and San Diego breweries working together across the border. To get the kettles warmed up, we are happy to announce a USD $1,000 cash prize for the best cross-border collaboration brew, as voted on by the event’s attendees. To enter this competition, you should pick a Southern California craft brewery partner, and complete the contest entry application. If you need help connecting with San Diego or Southern California brewers, let us know and we’ll connect you to breweries interested in collaboration.

Vendor Registration:  You must apply and pay a small up-front registration fee to participate as a craft brewery or food vendor at this event. Complete and submit the vendor application at the bottom of this page (scroll to bottom of page).

Expected Number of Event Attendees: 600-1,000+ paid attendants

Expected Number of Participating Craft Breweries: twenty (20)

Expected Number of Baja Food Vendors: five to seven (5-7)

Beer & Food Sales Format: Regulations and laws established by the California Department of Alcoholic Beverage Control (ABC) require that we strictly control the sale and on-site distribution of alcohol to people over 21-years of age. Accordingly, all event staff and attendees must be at least 21 years old. We are required to check staff and attendee IDs at the door, issue wristbands to attendees over the age of 21, and sell beer tickets from a central location to attendees of legal drinking age. Beer and food tickets will only be sold by Baja Test Kitchen (the event organizer) at the event, and will be redeemed by you at your booth. At the end of the night, you will turn in your beer tickets for reimbursement in cash ($USD) as described below.

Participation Costs for Beer & Food Vendors:  To participate as a beer or food vendor, you will pay a small up-front vendor registration fee (save money by registering early – see below), plus a percentage of your beer or food sales at the event:

Up-Front Vendor Registration Fee:

  • USD $75.00 if you pay by September 11th (save $175 by paying early!)
  • USD $150.00 if you pay by October 11th (save $100)
  • USD $250.00 if you pay after October 11th
    • Upon receiving your completed vendor application, we will send you an electronic invoice that may be paid online, from Mexico or the U.S., with any major credit card. To received the discounted early registration price, we must receive your payment by the early payment deadlines - no exceptions.

Percentage of Beer or Food Sales at Event:

  • Participating beer or food vendors will split the revenue generated by beer or food sales, 60/40% with the event organizer, Baja Test Kitchen
    • Food and beverage tickets will be sold to event attendees for USD $1.00 each (retail value to event attendees)
    • Participating beer or food vendors will receive USD $0.60 reimbursement for every (1) ticket turned in at the end of the event
      • The 40% of beer sales revenue retained by event organizer pays for venue rental, furniture rental, decorations, event management & logistics, alcohol sales permit, wrist bands, cups, ice, event insurance, event marketing & promotion, on-site security, and live entertainment
  • Illustration of Beer and Food Sales Revenue 60/40% Split:

Participation Requirements for All Craft Breweries & Food Vendors:

  • If you are brewing beer or sourcing/preparing food for this event in Mexico, you must make your own arrangements to cross and store your beer before the event (if you need help with this, please let us know well in advance)
  • Breweries must provide two (2) people over the age of 21 to serve beer at your booth for the entire duration of the event. Food vendors must provide at least (2) two staff to prepare and serve food. Your event staff will be responsible for set-up (from 3-5pm) and break-down/clean up (from 10-11pm). Your staff will need to present a valid photo identification demonstrating that they are at least 21-years-old. You will not be paid for beer or food sales until your booth is completely cleaned up, to the satisfaction of the event organizer and venue management.
  • Mexican-based brewers and food vendors will need to complete and submit IRS Form W-8BEN, “Certificate of Foreign Status of Beneficial Owner for United States Tax Withholding and Reporting,” before we can reimburse you for your beer tickets collected at the event.
  • U.S.-based brewers and food vendors will need to complete and submit IRS Form W-9, “Request for Taxpayer Identification Number and Certification,” before we can reimburse you for your beer tickets collected at the event.

Provided for Each Participating Brewery:

  • 3 staff passes for your staff pouring beer at the event
  • 2 event tickets for admission to the event (may not be sold or traded)
  • One (1) 6-foot table with table cloth/drapes
  • One (1) plastic bin to hold ice
  • 50-lbs of ice per brewery
  • Taster & Pint cups (all beer must be served in the official event cups – you may not sell beer in glass bottles or other containers)

Provided for Each Participating Food Vendor:

  • 4 staff passes for your staff preparing and serving food at the event
  • 2 event tickets for admission to the event (may not be sold or traded)
  • Two (2) 6-foot tables with table cloths/drapes
  • One (1) plastic bin to hold ice
  • Up to 50-lbs of ice included with registration fee; additional ice may be ordered at cost (must order ice at least 10-days before event)

Food Vendors Must Supply/Comply:

  • All disposable serviceware required to serve/sell your food (plates, bowls, forks, spooks, napkins, etc.)
  • Your own serving and chafing dishes to keep food at safe temperatures, and all other serviceware necessary to plate and serve your food
  • Food/Beverage vendors must comply with local food handling regulations
  • Prices of food and beverage items must be clearly and professionally displayed
  • All food preparation and service staff must be dressed professionally (proper chef/cook attire)
  • Food items (your menu) must be approved in writing by Baja Test Kitchen at least 14-days before the event (earlier the better)
  • Power and outdoor cooking requests (i.e. barbecue, smokers, etc.) must be submitted to and approved by Baja Test Kitchen in writing at least 14-days before the event (earlier the better)
  • By request, you may use the on-site galley kitchen for food staging (limited space -no cooking allowed)

craft Beer/Food Vendor Application

Your Name *
Your Name
Name of your brewery or restaurant
Your Phone Number *
Your Phone Number
Country Codes: 52 for Mexico and 01 for U.S.
http://
http://
What is your history, background, philosophy, etc.
Will you be brewing a cross-border "collaboration beer"?
For craft breweries only.
Do you need help finding a U.S. collaboration brewing partner? 1
If you will be brewing a collaboration beer, what is the name of the brewery you will be working with?
Note that all food preparation must be done at your own facility - there will be no cooking on-site, with the exception of pre-approved barbecuing and smoking, etc.
See "Participation Requirements" above. All vendors must complete and submit one of these forms before sales payments can be made.